The most basic formula in retail is Cost + Mark Up = Selling Price.
“Cost” is the amount you pay for an item and “mark-up” is the amount by
which retailers increase the price to cover expenses and profit. Under
the retail method, the selling price of an item is always 100%. Both
costs and mark up can be expressed as a percentage of the “selling
price”.
Keep in mind cost nor mark up can ever be more than 100%. If for
example, you bought an item for $48.00 and sold it for $100.00 your
gross profit or margin would be $52 and your mark up would be 52%. Every
retailer in the world should know their costs, mark up, and selling
price.
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